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The Magnificence Disruptor


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Karen Behnke has had a protracted and affluent entrepreneurial profession within the well being and wellness business. A lifelong environmentalist, Karen turned all in favour of private care merchandise after changing into pregnant together with her first baby on the age of 40. She was astounded to find that, whereas the pores and skin can take up what’s applied to it, there have been only a few wholesome private care merchandise accessible, that carried out. Karen subsequently acquired the title “Juice Magnificence” and began the brand new group. Juice Magnificence makes a speciality of antioxidant-rich skincare and plant-based make-up and has been cleansing up the sweetness house since 2005.



Firm Handout

Juice Magnificence is the “OG” – the unique inexperienced – magnificence model that’s main the best way within the clear magnificence business. The corporate’s philosophy revolves round sturdy commitments to veganism, cruelty-free merchandise, sustainably licensed natural elements, wellness, and its distinctive Farm to Magnificence strategy. Kate and Juice Magnificence founder Karen Behnke, have a historical past of mutual admiration. Karen initially launched Kate Hudson to the Clear Magnificence motion 15 years in the past, Kate began utilizing Juice Magnificence merchandise in her day by day regime, and the pair have been speaking about working collectively ever since. Karen Behnke, founder & CEO of Juice Magnificence shares extra about her magnificence model and what makes it good for the pores and skin and for mom earth.

You launched Juice Magnificence within the US in 2005 and also you entered India in 2021, what took you so a few years to think about India as a viable market?

Juice Magnificence’s first precedence was to construct a sizeable enterprise in North America earlier than increasing to different international locations. We additionally waited as a result of not all of the markets have been able to embrace the idea of natural elements and clear magnificence merchandise. The demand has elevated quickly in Asian international locations within the final 5 years and natural and clear magnificence are among the many largest development classes.

As a founder, what have been your learnings of being a part of the sweetness business for the previous so a few years?

Properly, it positive is aggressive! However I actually do not pay an excessive amount of consideration to the competitors as I’ve a lot to consider on a day-to-day foundation inside our personal firm. It is a terrific business with some fantastic folks and I am proud to be a disruptor!

What sort of evolution have you ever seen within the skincare market through the years?

Higher elements, extra acceptance of plant-based elements, and positively every part went digital!

How has your product improvement technique advanced with it?

We began out fairly revolutionary with filling with natural botanical juices as a substitute of water or petroleum and we continued to innovate by means of the years with excessive efficacy, plant-based elements. Our purpose from the primary day was to have merchandise that exceeded typical chemical efficacy. We knew we may beat the pure however we have been after the standard chemical manufacturers and we’ve got achieved that with each main product as confirmed by unbiased scientific assessments.

How has the collaboration with Kate Hudson helped the model?

Kate embodies all of the values of Juice Magnificence…well being, wellness, and happiness. Kate elevated our consciousness on a world scale and in addition helped us entice new and youthful clients.

How huge is the worldwide presence of Juice Magnificence?

Though our largest enterprise comes from North America, Juice Magnificence is current in additional than 30 international locations.

As an entrepreneur, what sort of challenges do you overcome whereas bringing a change within the magnificence business?

Now we have managed to realize very advanced and high-efficacy formulations and ship them worldwide! Now we have achieved this whereas main sustainability efforts as we’ve got averted the usage of 26 tons of petroleum through the use of sustainable crops, we’ve got averted the usage of 10 tons of endocrine disrupting chemical substances through the use of plant aromas, and have averted 3 tons of pesticide dumping on the earth by using natural farming.

Reality File

  • 100% pure clear magnificence model
  • launched in 2005
  • launched in India on Boddess
  • retails at ULTA Magnificence’s 1200 shops, Sephora Worldwide, Credo, Bloomingdale’s, Dillard’s, Pharmaca, Mecca A and Douglas Europe
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