Healthcare staffing is having a second. This 12 months, healthcare staffing income reached historic highs and is projected by Staffing Trade Analysts (SIA) to attain $50B in 2023.
However that development doesn’t come with out challenges. Of their latest Healthcare Staffing Pulse Report, SIA discovered that healthcare staffing companies put their recruiting problem at 3.7 out of 5. Moreover, we discovered on this 12 months’s GRID Recruitment Developments Report that, for the primary time, candidate acquisition and expertise had been listed as the highest priorities for healthcare staffing companies.
Healthcare employees are additionally feeling the pressure. In our latest World Recruitment Insights & Information (GRID) Expertise Developments Report, lower than 20 % of healthcare employees cited themselves as advocates for his or her most up-to-date agency. There’s excellent news: those that did had been 6x as more likely to have a wonderful expertise expertise all through the lifecycle.
The message is obvious: companies should guarantee candidates have the very best expertise to retain expertise. How will you meet the expectations of the trendy healthcare employee and guarantee your agency capitalizes on this historic development? Check out our full GRID Expertise Survey findings, or take a look at our key takeaways under.
Assembly candidates the place they’re
Provided that healthcare is a 24/7 job so sufferers can get the care they want, it’s no secret that suppliers are busy. They’ve sufficient on their plate while not having to hunt for his or her subsequent task – and that’s the place recruiters are available in. The primary worth healthcare employees attribute to recruiters is discovering them the appropriate jobs.
It’s as much as recruiters to step as much as the plate and meet healthcare employees the place they’re. Meaning constant communication: 73% of healthcare candidates need recruiters to succeed in out at the very least as soon as every week with alternatives. This degree of communication doesn’t must burden recruiters; even a fast, automated – but customized – check-in is sufficient to assist healthcare employees really feel valued.
Recruiters additionally want to ensure they’re connecting with candidates on the appropriate platforms. Through the job search, e mail is one of the best ways to get in contact with healthcare employees: 37% of these surveyed listed it as their best choice for staying in touch. However whereas on task, textual content messages are virtually simply as standard a selection, with 31% itemizing it as their most well-liked technique.
How will you make sure you’re not letting candidates slip by way of the cracks? Attempt an omnichannel engagement technique encompassing cellphone, e mail, SMS, video, and chatbot, with all the knowledge you obtain flowing proper again into your database. Irrespective of how your candidates desire to speak, you’ll be able to leverage this engagement technique — with the assistance of Bullhorn Automation – to satisfy them the place they’re.
Tackling the challenges of onboarding
For healthcare employees, a cumbersome onboarding course of was the highest reported problem. One out of each three healthcare employees surveyed stated they handled a time-consuming onboarding course of of their most up-to-date task. Between interviews, reference checks, background checks, and credentialing, onboarding must occur rapidly and easily, so companies (and their shoppers) aren’t lacking out on helpful candidates: 70% of respondents reported abandoning a promising alternative as a result of the method took too lengthy.
Compliance is especially essential, particularly in a subject like healthcare that requires certifications like fundamental life help or CPR. However offering a frictionless credentialing expertise is simply as essential as guaranteeing suppliers keep compliant whereas on the job.
All through the whole onboarding expertise, companies can have a look at their friction factors and decide the place tech can assist streamline the method. A 3rd of healthcare supplier respondents reported that their credentialing course of was principally handbook – however within the digital age, the expertise pool has larger expectations than that. Permitting nurses to add, replace, and look at their credentials when they need by way of a self-service expertise platform is only one means you’ll be able to streamline your onboarding and get candidates on task faster and simpler.
Nurturing expertise by way of the task and past
Moreso than in different staffing sectors, healthcare employees reported in search of worth from recruiters past matching them for the appropriate jobs. At virtually double the speed of employees from different sectors, healthcare suppliers need recruiters to supply them schooling or certification alternatives to assist advance their careers. Moreover, healthcare suppliers listed receiving recommendation and experience from their recruiters as one other prime precedence.
Nurturing expertise past their task needs to be prime of thoughts for staffing companies, however two out of three respondents stated their recruiter didn’t attain out about future alternatives earlier than their task finish date – together with 45% who actively wished to work with their agency once more. Should you’re not taking the possibility to upskill, redeploy, or nurture your candidates, you’re not simply leaving cash on the desk – you’re forsaking what may develop right into a fruitful candidate relationship.
Automated communication processes can assist you keep engaged with employees all through their assignments – and lengthy afterward. From check-ins to suggestions surveys, having these devoted engagement streams can assist you be taught extra about your expertise group, so you’ll be able to assist them form their profession.
All through the whole expertise lifecycle, it’s clear that suppliers have excessive expectations. Be taught what else candidates need from healthcare staffing companies within the newest GRID Expertise Developments Report so you’ll be able to assist your staffing agency go above and past.
