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Nurturing Expertise With Advertising and marketing Automation

nurture talent

These proficient momentary workers and contractors you’ve labored so arduous to recruit and place have loads of selections on this robust labor market — and your staffing agency’s candidate expertise is essential to retaining and redeploying them. 

When you’ve bought nice folks on board, how will you hold them working via your agency? 

Utilizing Bullhorn’s Related Recruiting technique, you possibly can create automated campaigns to nurture candidates all through their project, retaining them engaged along with your agency and rising your charge of redeployment.

Take step one

Understanding what it’s like for candidates as soon as they’re on the job is essential. How lengthy has it been because you walked via your post-placement candidate expertise? Do associates or contractors have the assets they must be profitable? Will they really feel comfy reaching out to their recruiter if they’ve a difficulty—or will they ghost? Do they really feel like part of your workforce — or will they transfer on with out searching for one other placement?

Strolling via your candidate expertise can assist you discover alternatives to construct campaigns that can assist candidates really feel supported, akin to:

  • Begin date reminder. Remind candidates that their placement is beginning. Take into account offering instructions, solutions to incessantly requested questions, and the chance to ask last-minute inquiries to make them extra comfy on the primary day of each placement.
  • Periodic check-ins. Automated first-day/week/month check-ins from recruiters present candidates you care about how their placement goes. If there are any points, recruiters can observe up with people personally.
  • Finish-date notification to the recruiter. Most staffing corporations choose to personally attain out to positioned expertise when their project is ending. Create an inner notification reminding recruiters to get in contact and let the worker find out about sizzling new job alternatives.

Get to know your candidates higher

Gathering information on candidate preferences can assist you talk with them on their phrases, discover higher job matches, and enhance their job satisfaction whereas retaining them engaged along with your agency. An automation marketing campaign that features surveys can assist you uncover:

  • A candidate’s most well-liked communication medium (electronic mail or textual content)
  • What sorts of jobs curiosity them
  • In the event that they’ve gained new abilities on an project that qualify them for brand spanking new alternatives
  • Up to date contact data
  • Referrals for family and friends

Decrease candidate drop-off

Staying in contact with candidates with a collection of automated texts and emails can assist present candidates with the reassurance and assets they should proceed a relationship along with your agency when their project ends. Candidates recognize understanding you’re there and able to assist. Take into account constructing automated campaigns that embody:

  • A job alert opt-in. Present a hyperlink to your publication or job board, permitting candidates to obtain alerts when new jobs of their discipline are posted. 
  • Related weblog posts. Assist your candidates get off to begin — or keep heading in the right direction — by sharing suggestions and recommendation related to their trade.
  • Operational touchpoints. Preserve the strains of communication open by reviewing pay portal data, referral incentives, security suggestions, and firm data that can hold associates and contractors engaged and “within the know.”

Create consistency

Advertising and marketing automation know-how can create a constant, structured course of that nurtures expertise all through their assignments, making certain the recruiter can deal with any issues as they happen. Assist expertise really feel supported and enhance the probability that they may proceed to develop along with your agency by making a persistently partaking and optimistic candidate expertise all through your entire recruitment lifecycle. 

Keep in mind, automation is a instrument to assist proceed the dialog, not substitute the human connection. Nice staffing corporations know tips on how to mix automation with private outreach to create the last word candidate expertise.

Is your staffing agency proactively nurturing expertise on project? Obtain the Good Automation Guidelines and discover out at this time.


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