For sure, it’s been a tough yr for TA groups, as they battle to not simply seize candidates’ consideration to think about roles however then persuade them to stay by the entire applicant journey.
Marriott has emerged victorious, coming in at #8 on FlexCareers’ 2022 Prime 100 Jobs by Candidates record. One explicit part-time function on the WHotel had a feminine software response of 66%, whereas one other Mariott resort made 8 hires in 1 month by FlexCareers.
Pattie Duma, TA and Workforce Supervisor, generously shares among the secrets and techniques to the crew’s success.
“All of it begins with the job advert. Candidates expertise every resort’s distinctive model place very early on within the course of, with the crew investing time on adapting every advert to fastidiously deliver it to life. Earlier than we talk with candidates, we spend the time to tug every part collectively that talk our model. Logos, imagery, wording, advantages.”
Pattie’s TA crew has labored arduous to develop a deep understanding of the company model and its nuances, and have been capable of pair this information with their experience in individuals to decide on the belongings and language they’ll characteristic. A robust, trusted relationship constructed with colleagues of their advertising and marketing crew has advanced and supplied autonomy the place they don’t have to stick to sturdy instructions.
Candidates shortly turn into aligned with the model, understanding their match, and are simply capable of think about themselves representing it of their future work. For an organization constructed on sturdy reputations, candidates’ eager dedication to every model comes forward of expertise.
That is working to draw the proper individuals on the volumes wanted, with an enormous 50% coming in from exterior the sector. The TA crew are educated and strongly inspired to take a look at the general package deal, not low cost an applicant if a ability or expertise is lacking. If their angle is nice and that elusive model connection is there, the TA crew know to foster that applicant. They are often simply supported to fill any gaps.
Patti’s favorite moments of success are when candidates present an apparent curiosity in key parts of a resort’s model story the crew have labored arduous to spotlight. For instance, when an applicant describes coming in for interview at a WHotel like they’re “on audition”, a direct reference to the glamour every resort exudes.
Unsurprisingly, Marriott have made essentially the most of each branding alternative provided of their FlexCareers subscription. Our viewers responded very positively to Marriott’s artistic efforts at exhibiting, not telling, what worker life is like. Recruitment occasions for peak hiring ‘Stay Absolutely’ month in August had been promoted by linking to a mouth-watering story of the Sydney’s Pier One resort supervisor’s European summer time journey utilizing Marriott world workers reductions.
Director of TA for Marriott Australia, Fiona Pereira, has been actually. proud of the outcomes of partnering with FlexCareers alongside the massive websites.
“The expertise of implementing the FlexCareers expertise platform into our enterprise was very easy and easy. The following step for us is including it into our ATS stack for even deeper metrics.”