Wednesday, February 1, 2023
HomeCareer DevelopmentGo-To-Market Enablement Q&A with Sacha Dekker

Go-To-Market Enablement Q&A with Sacha Dekker


Sacha Dekker is the VP of International Go-To-Market (GTM) Enablement at HubSpot. Based mostly in Dublin, Eire, Sacha is chargeable for scaling HubSpot’s GTM Enablement Technique. Previous to HubSpot, Sacha held management roles at LinkedIn and Oracle in Dublin, constructing and scaling enablement groups from the bottom up. Outdoors of labor, Sacha is a twice licensed government coach, a motivational speaker, and a incapacity advocate who most not too long ago wrote about the significance of celebrating Incapacity Delight Month.  Learn on to be taught extra about Sacha and the worldwide GTM crew at HubSpot.

Inform us a bit about your self and your background. 

I’m initially Dutch and moved to Eire ten years in the past this September (did somebody say anniversary?!). I find it irresistible right here a lot that I’m about to surrender my Dutch citizenship to turn out to be Irish. Professionally I began my profession in Gross sales after which switched to Buyer Companies, earlier than deciding on my true ardour of business Studying & Improvement (aka Enablement) again in 2007.

What attracted you to HubSpot?

I interviewed with HubSpot for the primary time again in October 2014 however on account of private causes, I, sadly, needed to pull out of the method. The corporate made a really exceptional impression on me, although, due to its individuals and the tradition, all all through the interview course of. So once they reached out to me in March 2021 it felt just like the universe coming collectively. I reached out to a bunch of former colleagues from different firms now working at HubSpot to see if it was nonetheless such a terrific firm and so they all instructed me I’d find it irresistible. They had been proper, I completely do. 

Describe your crew’s mission

We empower our Flywheel or Go To Market groups (Gross sales, Buyer Success, Advertising and marketing) with equitable studying experiences to assist most productiveness and resolve for the shopper.

What makes HubSpot’s tradition particular?

It’s, for sure, probably the most real tradition I’ve ever been part of. HubSpot doesn’t fake to be ‘probably the most superb firm on the earth’ and also you don’t must drink the kool-aid on a regular basis. Leaders are open to suggestions and it’s truly welcomed. I like that as a result of it reveals there’s at all times alternative for progress. On prime of that, the transparency is superb and, once more, very real.

What are you most enthusiastic about at HubSpot proper now? 

We nonetheless have a lot potential to develop and I’m extremely enthusiastic about that for us as an organization. For my crew I’m actually enthusiastic about additional constructing out our role-based studying paths, guaranteeing each position in Go-To-Market has entry to related studying, once they want it, in a format that fits their choice.

You’re keen about supporting ladies to develop their careers in tech, what recommendation would you give to different ladies trying to develop into management positions?

Discover what you’re actually keen about AND what you’re good at and go for it. Cease doubting your self. I do know this is perhaps controversial however I don’t essentially consider myself as a feminine chief in tech. I’m in tech, I’m a frontrunner and I occur to be a lady. Most of all, every single day I get to do one thing I like, and since I’m keen about it I’ve had the chance to turn out to be actually good at it and I can now do it at a world stage, with a incredible crew at an organization I like. 

You’re an enormous incapacity advocate each inside and outdoors of HubSpot. Inform us a bit about this.

On 24 August 2015, what was imagined to be a reasonably easy surgical procedure, to treatment me of the epileptic seizures that began in 2009, went unsuitable and I awakened absolutely paralyzed down my left facet. Three weeks later considered one of my medical crew got here to inform me that, based mostly on the outcomes of the MRI earlier that day, it was extremely unlikely I’d ever stroll, work, or dwell independently once more. He handed me a listing of assisted dwelling amenities and instructed me I might nonetheless have some high quality of life in there. I instructed him, proper then and there, I wasn’t solely going to stroll once more, I used to be going to stroll on the Nice Wall of China. To the day two years after the surgical procedure, on 24 August 2017, I did simply that. In 2019 I walked the VHI Mini Marathon in Dublin and subsequent 12 months, on 24 August 2023, I’ll stroll into Santiago de Compostela, finishing the final 110 km (67 miles) of the Camino. I stroll with a stick as a big a part of my leg isn’t working and my left arm is absolutely paralyzed. Previously seven years, I’ve discovered the world doesn’t cater to disabilities. After I went again to work, a 12 months after the surgical procedure I desperately wished a task mannequin. Somebody with an acquired mind harm who’d efficiently gone again to work and rebuilt their profession. I couldn’t discover anybody. The truth is, I might hardly discover anybody at a senior stage with a bodily incapacity. And so I made a decision that if I couldn’t discover a position mannequin, I’d turn out to be one. 

What’s one of the best piece of recommendation you’ve ever acquired?

“Don’t take it personally.” I do know that sounds actually primary and really logical and but, it’s very simple to let criticism get to you when it’s a few piece of labor that you simply poured your coronary heart and soul into, or that you simply’re simply very keen about. One among my essential stakeholders at a former firm, who later grew to become considered one of my most treasured mentors, might shred me to items in a gathering if she didn’t like my work after which stroll out of the room, put her arm by means of mine, and say “now how was your weekend darlin’?”. She taught me that how she felt about my work had nothing to do with how she felt about me as an individual. Whereas it nonetheless didn’t really feel nice, as a result of, like everybody else, I like reward, it taught me to take suggestions because it’s supposed; a possibility to develop.

In the event you weren’t in your present position, what would you be doing?

I’m additionally a twice licensed government coach with neuroscience, so I’d most likely focus all my time on teaching. I’d positively be doing one thing that helps individuals to comprehend their true potential. It’s what I’m most keen about and will get me away from bed each morning.  

Be taught extra about HubSpot’s tradition on our careers web site, and comply with HubSpot Life on Instagram this Incapacity Delight Month as we proceed to share worker highlights, inner celebrations, learnings, and extra.

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