As worker engagement continues to float downward, organizations all over the place are searching for extra environment friendly, efficient methods to attach and talk with their workforce. That is very true for worker advantages schooling, the place entry to clear, full and well timed info is vital.
What higher method to assist workers perceive their advantages than with video? On this article, we’ll discover why video is such an efficient type of outreach, together with 5 methods you should utilize it to enhance advantages schooling.
Why is Video Ideally suited for This Goal?
Because the saying goes, an image is value a thousand phrases. However what about video? Within the enterprise world, its recognition as a communication software has skyrocketed over the previous decade. And the pandemic solely added gas to the fireplace by forcing employers to shift towards video for inside communications.
Now, many organizations acknowledge simply how highly effective video will be in worker schooling. Why?
- When folks see and listen to info throughout the context of a video, they’re extra more likely to perceive and bear in mind the message.
- Video tutorials and walkthroughs are a good way to interrupt down complicated subjects into manageable, memorable “bites.”
- Video content material can also be extremely shareable, so workers can simply move info alongside and focus on it with others.
5 Methods to Improve Advantages Training With Video
1. Provide Advantages Portal Tutorials and Walkthroughs
To make sure workers know the right way to navigate your advantages portal, it’s vital to supply correct instruction. However with video, it’s now not essential to bombard folks with prolonged written documentation.
As an alternative, transient tutorials are a good way to offer workers a guided tour of your advantages web site. Even a couple of fast, easy-to-follow movies could make all of the distinction in introducing workers to the portal so that they change into extra comfy conducting analysis and serving themselves.
2. Create Enrollment Screencasts
Enrolling in advantages will be daunting, particularly when persons are unfamiliar with the method. Moderately than sending out prolonged written directions or anticipating workers to determine it out independently, you should utilize screencasting to stroll them by means of your complete course of, step-by-step. This helps folks perceive the open enrollment course of, so that they don’t change into confused or annoyed by complexity.
Providing helpful screencasts requires considerate upfront planning and manufacturing. However in the long term, it could save your advantages directors vital time, by decreasing the amount of routine questions and points they have to resolve.
3. Deal with Key Subjects of Curiosity
Educational movies are a terrific possibility if you wish to present extra in-depth info about explicit advantages subjects. These movies can cowl something from an outline of your organization’s medical health insurance plans, to steerage on the right way to use key portal options.
That is additionally a wise solution to deal with widespread issues or misconceptions workers could have about choosing or managing their advantages. By offering clear, concise info in a compelling visible format, you may assist workers higher perceive each side of their advantages and the right way to use them.
4. Conduct Digital Advantages Festivals
If your organization gives quite a lot of advantages, staging a digital advantages honest is usually a helpful solution to consolidate info right into a extremely accessible “all-in-one” reside on-line expertise. Plus, you may document the classes and make them obtainable on-demand so workers can attend at their comfort.
Your programming might contain a sequence of quick movies protecting every profit class. These classes might be adopted by an interactive Q&A session, the place workers can ask questions of an professional at your organization or from a associated advantages vendor. This offers members entry to the knowledge they should make better-informed selections.
5. Produce Video Testimonials
Probably the most compelling methods to have interaction workers in advantages schooling is for instance how others are utilizing these advantages. And what higher method to do that than with video testimonials that allow members of your workforce inform their story in their very own phrases?
Featured workers can speak about why and the way they chose particular advantages to enhance their well being, save for monetary targets, or enhance their high quality of life. This not solely helps others really feel comfy about their advantages selections, even because it reinforces your group’s dedication to workforce wellbeing.
Video Engagement Finest Practices
Now that we’ve explored methods to make use of video to have interaction your workers in advantages schooling, let’s take a look at some finest practices to bear in mind when creating any video content material:
- Remember to put the viewers’s pursuits first. What are their wants? What info do they wish to see? How a lot time are they more likely to put money into consuming this content material? What ought to their subsequent transfer be?
- Try to maintain your movies quick and to the purpose. Staff are busy and infrequently can’t dedicate time or consideration to long-form content material.
- All the time check movies earlier than you launch and promote them. Make certain they work accurately from end-to-end, and that workers can perceive the ideas you’re making an attempt to speak. This can guarantee a optimistic, productive enrollment expertise for workers and help your broader organizational targets.
- Don’t overlook the advertising outreach wanted to make workers conscious of any schooling assets. Unseen video has little worth, so be certain you put money into communication that may lead folks to your instructional content material.
Serving to workers perceive their advantages is essential for employers and human assets departments. In case you haven’t thought-about utilizing video to speak this info, you’re lacking a chance to current complicated advantages info in a method that’s significant, fast and straightforward for workers to entry. And in the long term, this self-service content material can save your HR staff vital money and time.