Struggling to draw sufficient job seekers to your shoppers’ job listings with out breaking the financial institution? As a staffing agency, discovering the fitting expertise to fill your shoppers’ open positions is important – however no person has a vast price range.
Whereas there’s no “silver bullet,” these ways will show you how to drive extra site visitors to your job listings – and get extra certified candidates to use.
Optimize the “final mile” of your utility course of.
Be certain that the appliance course of is user-friendly and doesn’t unintentionally create friction that drives job seekers away. A technique to do that is so as to add one-click apply choices resembling Apply with Certainly or Apply with LinkedIn. Additionally, contemplate including a “Skip the Search” choice for individuals who simply wish to ship you a resume and allow you to advocate the fitting job.
Don’t lose potential candidates who view your jobs.
Many job seekers view job listings with out being prepared to use. To keep away from dropping them, there are a few issues you’ll be able to add:
- Exit intent pop-up: Create a pop-up that solely seems when somebody leaves a job with out making use of to ask the candidate to obtain a chunk of useful content material (e.g., a wage survey, job searching recommendation, or employment outlooks in particular fields) or join job alerts (see under).
- Job alert sign-up: Provide candidates the power to sign-up for job alerts that match their preferences.
If you get individuals’s e-mail addresses or cellular phone numbers, you create alternatives to nurture relationships. Then, when these people are prepared to use, they’ll be extra prone to return to your web site.
Add a job search widget to your property web page and candidates web page.
Make it extraordinarily simple for potential candidates to seek out related jobs by including a job search widget to your web site (positioned on the high of pages for max visibility). The extra handy you make it for individuals to look, the extra probably they’re to use.
Use a welcome mat or fly-in pop-ups.
Whereas pop-ups could seem intrusive, they’ll successfully drive site visitors to your job listings or encourage guests to use. You possibly can customise the pop-up message to match the customer’s pursuits and preferences.
Drive extra job seekers again to your web site.
Our analysis has proven that returning job seekers are twice as prone to apply for a job as first-time guests. You’ve already invested cash to get individuals to go to your web site as soon as – benefit from that funding by constructing a plan to carry them again.
To encourage guests to return to your web site, contemplate providing job alerts by way of e-mail or textual content message. You may as well use retargeting PPC promoting on Google’s Show Community, Fb, or LinkedIn to achieve guests who’ve visited your Profession Portal, or use advertising and marketing automation to e-mail or textual content guests who’ve accomplished a Contact kind in your web site.
Provide content material that appeals to your goal candidates (together with passive expertise).
Assume: What questions and data are your ideally suited job seekers in search of? Wage surveys, profiles of high employers in particular fields, job searching steering and profession progress recommendation all present worth to guests.
You may as well benefit from Thank You pages, which seem after somebody fills out a kind in your web site. These pages are a superb place to advertise content material to passive expertise (e.g., provide a free eBook on “Find out how to Negotiate Your Wage Like a Professional” or “Secrets and techniques to Touchdown Your Dream Job in 2023”) and encourage energetic job seekers to return to your Profession Portal earlier than leaving your web site.
Enhance your job distribution.
There are a lot of methods to extend your job listings’ attain, together with each paid and free job websites. Moreover, there are software program corporations focusing on automating the distribution of your job postings to those websites. Haley Advertising’s Profession Portal software program, for instance, distributes to round twelve free job aggregators. You may as well go for multi-poster instruments resembling Broadbean and Ibidu to streamline job postings to paid and free job websites.
Past job aggregators:
- Attempt Google for Jobs, which requires schema mark-up to point that your job postings are certainly job posts.
- You may as well use the Google Cloud API to additional speed up indexing of your jobs. The earlier they’re listed, the earlier job seekers can discover them.
- Scrutinize your job titles to make sure they match those your ideally suited candidates could be trying to find.
- Refresh the language in your job postings to assist them rank larger on Google for Jobs.
- Lastly, you’ll be able to improve the distribution of your job postings by way of natural sharing on social media. Your recruiters can do that manually, or you’ll be able to automate the method utilizing instruments like Buffer or NetSocial.
Attempt these concepts to drive extra functions!
By enhancing your utility course of, discovering methods to be in contact with web site guests, providing beneficial content material to passive job seekers, rising job distribution, and creating methods to drive individuals again to your web site, you will get extra eyeballs in your job postings (with out breaking the financial institution) and in the end get extra certified candidates to use.
Need assistance implementing these concepts?
When you’d like particular suggestions to your staffing agency, or need assistance with advertising and marketing technique or execution, get in contact.