Your model values are the way you present up as a enterprise, a model, a freelancer. They’re the way you make folks really feel. And so they’re the way you make selections in a enterprise that feels—and does—good.
Your values make you stand out from all the opposite freelancers who provide the identical services or products. As a result of it’s not the identical—the intention and persona and perspective you deliver makes what it’s a must to provide particular.
You’re capable of declare your distinctive nook of the web due to the way you sound, the way you make folks really feel, and the way you amplify causes you care about. Aka your values at play.
If you clearly share your model values in every single place your model reveals up, you’ll appeal to the precise sorts of prospects and companions you’re wanting to achieve.
On the flip facet, you’ll repel folks and types who aren’t the fitting match. As a result of when it comes right down to it, good enterprise—and particularly enterprise for good—is about fixing issues and making lives higher.
Establishing Your Model Values
First, you want to set up your values. Determine what’s necessary to you as a freelancer, the model you symbolize, and the viewers you serve. The candy spot is the place all of it overlaps.
So, that begs the query: how do you select your model values? It includes a number of self-reflection and ideally some exterior perspective. (As a result of we’re simply so dang near all of it.)
- Ask your self what injustices or issues (in society or enterprise) get you fired up.
- Discover a widespread thread between the largest points your prospects face and the way—and why—you’re uniquely creating an answer.
- Think about what you wish to be recognized for when folks consider your model or once they work together with you.
- Replicate on why you began your small business within the first place and the way it’s advanced.
- Take into consideration a time you’ve been immensely proud or deeply mortified.
Intention for 3 to 5 core values. Lower than three isn’t sufficient to anchor you, whereas greater than 5 can unfold you a bit too skinny.
And that’s to not say you solely care about 3-5 ideas. These are the umbrella concepts that symbolize the way you wish to present up and what you wish to be recognized for.
The aim is to get tremendous clear on a set of values that feels completely aligned as a way to begin residing them out in each single one among your selections.
Defining Your Model Values
When you’ve established your 3-5 core values, you want to outline what these values imply to your model particularly. As a result of “originality” or “group” or some other worth might imply something—and nothing on the similar time. As a substitute, be specific and descriptive about the way you outline every worth.
For instance, I’ve had a number of shoppers worth “simplicity,” however the best way they outline it in our co-created model messaging technique—and subsequently the way it manifests of their companies—is exclusive.
- Simplicity — We clear up messy funds and streamline complicated processes in order that enterprise homeowners could make strikes with readability and understanding.
- Simplicity — Specializing in clear actions which might be each easy and vital permits us to make progress towards what’s most necessary and ignore the remainder.
Making use of Your Model Values
Lastly, it’s not sufficient to say what your values are and what they imply—you want to actively apply them in your small business. Embody them. Dwell them out throughout your model.
Your advertising is the obvious place to start out. Every thing out of your web site copy to your social content material to your workshop matters and past.
Your operations—your pricing, your tech stack, your buyer expertise—is an missed and extremely impactful place to look subsequent.
And in relation to values, no worth is inherently good or unhealthy. It’s all about the way you outline that particular worth then apply it throughout your distinctive model.
For instance, “dedication” may be important to the way you present up, the causes you help, and the best way you work together along with your shoppers. However relying in your viewers and the imaginative and prescient you’ve got for your small business, “experimentation” may be core to who you might be as a model—and in direct opposition with being dedicated to anybody methodology or thought for too lengthy.
And simply know that you’re not “caught” with any core worth ceaselessly. You may pivot as you, your small business, and your viewers evolve. Your values sketch out the roadmap, however re-evaluate usually to ensure the map nonetheless matches your final vacation spot.
Taking Assured, Significant Motion
Your model values are your intestine verify.
You may filter each choice in your small business via your values and your preferrred viewers. So long as the selection is values-aligned, new alternatives and concepts turn into a simple sure or a fast no with out losing time, power, or cash.
Lead along with your model values so that you just’re remembered for what you stand for and the way you make folks really feel. That’s the way you’ll stand out.
Obtain your free copy of “A Visionary’s Information To Elevator Pitches” to speak to actual folks about what you do and why it issues.
Or go one step additional and obtain the “Dwell Out Your Model Values” Self-Reflection Workbook. It’s your information to determine, uniquely outline, and apply your model values as a way to get up for the issues that matter most to you and your prospects, and stand out in all the perfect methods.
Concerning the Creator
Ashlee Sang consults aware and caring enterprise homeowners to allow them to develop their influence and their income. By Ashlee Sang Consulting and as host of the Goal & Progress Podcast, she equips entrepreneurs to take assured, significant motion in alignment with their values. She believes that enterprise can really feel and do good when it is rooted in values and propelled by function.
Earlier than doing model messaging technique and advertising consulting, she labored with a wide range of nonprofit organizations, together with a human rights training NGO in Senegal and an area department of Habitat for Humanity. The widespread thread has been sharing messages that matter.
Primarily based in Central Illinois, Ashlee has a background in anthropology and a penchant for journey. She’s a fan of one-liners, pleased surprises, and taking walks within the sunshine. Study extra at ashleesang.com.