Digital transformation stays on everybody’s thoughts. On this 12 months’s International Recruitment Insights and Knowledge (GRID) Business Developments Report, over 2,000 staffing professionals listed it as certainly one of their high priorities. However digital transformation is greater than only a buzzword – it’s the important thing to long-term, sustainable progress.
What does digital transformation appear like throughout the recruitment trade? Based on our respondents, staffing companies have an extended method to go with regards to digitizing knowledge, automating processes, and leveraging self-service know-how.
As these traits counsel, practically half of staffing companies are nonetheless within the early levels of tech adoption, and nearly an extra quarter don’t have any digital transformation technique in place. There’s an enormous alternative right here for companies that do put money into tech to achieve an edge over their opponents.
Let’s break down how digitization, automation, and self-service can assist you stand out from the competitors and see progress for years to return.
Creating relationships
Whereas some could also be cautious of tech changing the human factor of recruitment, if appropriately used, it ought to do something however. Leveraging know-how is a method to amplify and nurture relationships with each candidates and shoppers.
Consider your ATS/CRM. Is it a graveyard stuffed with outdated and inaccurate info, or is it an lively repository of candidate and consumer particulars? By sustaining your database, you’ll be capable to see, for instance, how a candidate prefers to be contacted or how lengthy it’s been because you’ve made a placement with a consumer. Having a database as your single supply of fact is essential to making sure you’ve gotten the correct particulars to proceed constructing your relationships.
As 3DIQ Co-founder and COO Tim Walker famous in a latest interview, “It’s vital that if you’re participating with candidates, otherwise you’re participating with shoppers, that all of that info comes again into Bullhorn as a result of then you possibly can perceive what’s working and what’s not, and who’s performing and who’s not performing.”
As an alternative of taking up your valued interactions along with your community, recruitment automation offers constant touchpoints and reminders to make candidates really feel valued. Even an automatic “good luck” textual content on the morning of an interview goes a good distance. Billy Davis, Buyer Success Supervisor, Automation, AI, and Expertise Platform at Bullhorn, famous, “Recruiters that develop nice relationships and supply robust profession recommendation ought to embrace automation. Automation helps them do this with extra folks and amplify their influence.”
Maximizing recruiter effectivity
Embracing know-how additionally results in appreciable good points in efficiencies for recruiters. By automating guide duties, like cleansing up databases, sending reminders and check-ins, and setting notes and alerts, recruiters can acquire invaluable time again of their day. Bullhorn clients that use automation save, on common, three hours a day. Consider all of your group can do with that additional time.
In a latest case examine, Ascent Worldwide famous the good points they noticed in recruiter efficiencies from implementing automation. They have been in a position to save 15 hours of marketing consultant time per week. “The whole lot we’ve carried out with Bullhorn’s Automation software has been to permit folks extra time to deal with the standard of their gross sales course of, the standard of their conversations with candidates, and enhancing compliance,” mentioned Shayne Simpson, Managing Director at Ascent Worldwide Group.
Empowering candidates
Some companies take their digital transformation journey a step additional with self-service know-how. Instruments like chatbots and self-service calendars get rid of time-consuming backwards and forwards. As an alternative, candidates can begin job purposes, schedule conferences with recruiters, and entry key info all on their very own phrases, empowering them to take the reins of their recruitment journey.
This self-service know-how is a component and parcel of contemporary life – assume reserving dinner reservations to scheduling grocery deliveries – and recruitment must be no exception. “Having fun with a consumer-grade expertise all through your entire hiring journey has turn into simply as essential because the work itself,” mentioned Andre Mileti, Product Evangelist, Expertise Expertise at Bullhorn. Self-service tech communicates to your expertise pool that you would be able to sustain with the fast-paced world during which they dwell.
Fueling progress
Investing in tech isn’t simply an funding in your knowledge and folks; it’s an funding in the way forward for what you are promoting. Even amid rising financial uncertainty, now could be the time to lean on know-how to make sure continued progress, whether or not meaning elevated income or improved candidate satisfaction.
Ascent Worldwide is already seeing a lift of their gross sales figures on account of their funding. “That’s as a result of our consultants have time to headhunt somewhat than simply sending emails,” Simpson mentioned. They’re additionally seeing a rise of their five-star rankings, due to the suggestions they’ve obtained by way of Internet Promoter Survey (NPS) scores. Offering a terrific expertise ensures enterprise well being for years to return: “Glad candidates ultimately turn into shoppers,” Simpson added.
The information displays these findings. Our Business Developments Report discovered that companies that reported income progress in 2022 have been twice as prone to cite digital transformation as a precedence and twice as prone to up investments in 2023, as in contrast to those who skilled flat progress.
To see long-term progress, present a top-tier expertise to candidates and shoppers, and empower your group to carry out at its finest, the reply might lie in doubling down on digital transformation.
On the lookout for extra insights on the traits shaping the staffing trade? Take a look at the total GRID 2023 Business Developments Report.
