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Cultivating a Candidate Neighborhood | Bullhorn

candidate community

For many years, the staffing business has relied closely on job boards and handbook sourcing for development and supply on shopper expectations. Nevertheless, the expertise market has developed over the past a number of years, and staffing corporations with eyes on development and retention understand that this historic technique is now not the best path.   

The time period “Candidate Neighborhood” has grow to be a buzzword within the staffing business over the previous yr. Cultivating a Candidate Neighborhood means long-term relationship administration with candidates by way of value-based communication methods and automations. Candidate Communities have a relationship along with your group and, after they have a necessity, they consider you relatively than your competitors.

Why Set up a Candidate Neighborhood

  1. Candidates count on a distinct expertise primarily based on how they work together with companies of their private lives.  The self-service-oriented, Amazon-like expertise is the norm. Candidates have excessive expectations for interplay with companies that need their continued loyalty.
  2. Macro knowledge is evident that we didn’t simply have a “nice resignation” or “nice reshuffle.” We’ve a major labor scarcity in america throughout industries, up and down org charts, and the competitors for expertise goes to proceed for the foreseeable future.
  3. Your competitors isn’t outlined by geographic location anymore. Neither is your expertise pool. This shifting market dynamic means competitors is just going to extend and require staffing corporations to function extra effectively.

How you can Create a Candidate Neighborhood

To create a Candidate Neighborhood, you will need to talk at scale whereas conserving a private contact and delivering worth.

Three key parts to speaking at scale:

  1. Communication Technique
  2. Know-how
  3. Information

Outcomes we’ve seen purchasers expertise when communication methods, expertise, and knowledge are working in concord:

  • 30% of placements from database
  • 40% redeployment price
  • 2:1 or 3:1 Variety of contractors on billing per recruiter
  • 50% discount in job board advert spend
  • 1000’s of hours saved per recruiter yearly

Communication Technique

Who’re your candidates? This can be an apparent first step, however your depth of understanding of your candidate segments, what they care about, and what they undergo all through their life cycle is on the crux of making an efficient communication technique. Communication methods should transcend model consciousness and thought management content material to ship content material that solves candidate ache factors and drives worth for them all through their whole life cycle.

For extra on creating communication methods, go to What Sorts of Content material Will Your Candidates Reply to the Greatest?


Of candidates who look negatively at recruiters, 43% say it is because of poor recruiter communication, based on Bullhorn’s 2022 International Recruitment Insights & Information (GRID) Developments Expertise Report. Recruiters are probably the most extremely valued useful resource in a staffing agency. They’re additionally people who work full weeks, get sick, go on trip, and easily have excessive calls for on their time and may’t get to every thing. They need to select the actions more likely to have the best return, which leaves inactive candidates or candidates on contract towards the underside of the precedence checklist. Relying on recruiter exercise alone doesn’t monitor with growing a Candidate Neighborhood and maximizing your return on funding. 

The staffing business has traditionally had few choices exterior of HR Tech to ship on lifecycle communication methods by way of automation as a result of ATS techniques have had restricted integration capabilities.  However nice information: SaaS firms are additionally seeing market modifications in expertise demand, and there are growing choices for staffing corporations to stage up their tech stacks and ship customized communication at scale all through the candidate lifecycle. 

For instance, Bullhorn’s acquisition of Herefish to create Bullhorn Automation and continued efforts to construct out their expertise platform and market companions supply alternatives which have traditionally been restricted for staffing corporations depending on ATS platforms.  

Hiring recruiters to speak recurrently with each candidate in your ATS shouldn’t be cost-effective. However with the suitable tech stack and communication technique, not solely are you able to talk recurrently with excessive volumes of candidates, however you possibly can create scalable processes that replicate and develop upon your highest performing recruiter’s communication along with your most valued candidates.  


An incredible communication technique and the suitable applied sciences gained’t work in addition to they might in case your knowledge is a large number. To leverage expertise and automation to create Candidate Communities, you will need to be capable to belief your knowledge and have visibility into what’s working/not working.

“The #1 hesitation Bulhorn hears from staffing corporations seeking to implement automation is that they don’t belief their knowledge. Purchasers don’t hesitate as a result of they don’t consider in automation; they hesitate as a result of they don’t know how one can overcome their knowledge points to make the leap to automation.” — Eddy Lee, Bullhorn

Constructing a measurement technique and purposefully structuring your knowledge and operational processes helps you run your small business, however it additionally permits you to construct private relationships and candidate experiences by way of expertise and automation. That is the facility of making Candidate Communities.

The entire premise of a Candidate Neighborhood is to have interaction your expertise at each stage of the candidate lifecycle.  The perfect place to begin is by constructing an organizational tradition that’s obsessive about understanding the hopes, fears, and ache factors of your candidates and discovering scalable methods to unravel them.

Staffing corporations main the pack are investing in scalable processes, applied sciences, and communication methods to make sure long-term development and drive enterprise worth. Parqa exists to get you there quicker, with much less threat and stronger returns.  

Get assist growing an efficient candidate neighborhood quicker with Parqa.

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