There are over 30,000 tattoo artists within the U.S. as of 2022. This quantity has elevated by 7.9% since 2021. As an increasing number of tattoo artists emerge, your major focus must be standing out, particularly for those who’re coming into the aggressive freelance market.
Constructing model consciousness is significant for those who’re hoping to start a budding profession as a contract tattoo artist. Listed here are six brand-building ideas that can assist you begin your profession as a contract tattoo artist.
Perceive Your Buyer Base
Constructing a contract enterprise within the tattoo trade isn’t simple. Many tattoo artists who try a contract profession don’t thrive as a result of they don’t know easy methods to market themselves and stand out in a sea of profitable tattoo artists.
That’s the place constructing a private model and growing model consciousness are available. When you realize who you’re, whom you wish to serve, and why, you should utilize that info to create a contract model that draws very best purchasers.
However first, you will need to outline your very best purchasers and research the market. You should additionally perceive why your very best purchasers get tattoos, gravitate towards sure artists, and the advertising and marketing content material they resonate with most. When you perceive your buyer base, you’ll be able to construct model consciousness by providing them customized experiences that may allow you to stand out much more as a contract tattoo artist.
Supply Extra Than Tattoos
As essential as offering your purchasers with superb tattoos is to your freelance profession, you’ll have a greater likelihood of fast-tracking your success for those who supply extra than simply tattoos. Take into consideration the companies you’ll be able to supply other than high quality tattoo work that may set you other than different freelance tattoo artists.
For instance, take into account changing into a tattoo elimination specialist adept in laser remedy so to supply tattoo elimination companies along with tattooing. Because the demand for tattoo removals grows, you’ll be able to capitalize on it by making this service a key part of your model. The extra companies you’ll be able to grasp as a tattoo artist, the extra distinctive your freelance model turns into.
Develop Your Private Type
Creating your private fashion can be essential in creating a powerful model as a contract tattoo artist. Copying every little thing about one other tattoo artist’s fashion is a surefire approach to both garner the mistaken consideration and diminish your fame or mix in and halt your model’s development.
As a substitute, develop your private tattooing fashion. In fact, you’ll be able to take inspiration from different tattoo artists. But it surely ought to cease at inspiration. Take into consideration touches you’ll be able to add to your fashion that may assist purchasers acknowledge your work regardless of whom it is on. It’s additionally important to let your persona shine when presenting your work and your self to the general public. Your persona will set you aside as a contract tattoo artist greater than most issues.
Create a Portfolio of Your Work
As you tattoo extra purchasers, making a portfolio of your greatest work is integral. When you have got a portfolio to share your greatest tattoos and opinions with potential purchasers, it’s simpler to make a reputation for your self as a freelancer. You’ve one thing to again up all the great service you say you’ll be able to present.
Take photographs of each tattoo you do. Ask every consumer’s permission to make use of the images in your portfolio for those who select to. You must also ask every consumer to depart a evaluate of their expertise with you so folks can get a glimpse into your model expertise.
When you create a elegant portfolio of your work, full with opinions, home it in your web site.
Contemplate Making a Web site
A web site is like the house base to your freelance profession. Individuals who wish to view your portfolio and be taught extra about you and your companies will possible search your web site to take action.
Your web site is commonly the primary impression of your model, so make it a superb one. Guarantee you have got constant visible branding parts, like your emblem and shade scheme, throughout all of your net pages. Navigation must be seamless. Your portfolio, contact info, and enterprise imaginative and prescient must be outstanding. Use it as a spotlight reel of your greatest tattoo work that you simply wish to proceed doing sooner or later.
Develop Your Social Media Presence
Social media is integral to changing into a profitable freelance tattoo artist. Not solely are you able to showcase your work and drive visitors to your web site, however it’s also possible to construct relationships with very best purchasers and community with different tattoo artists.
Step one is making a social media advertising and marketing technique. Establish your social media presence targets and the way you’ll observe your progress towards these targets. You’ll additionally wish to select the fitting platforms to construct a presence on. Be certain your buyer’s frequent them and that they’re geared towards visible content material.
Then, give attention to creating and distributing unique content material. Apart from static pictures of your tattoo work, make movies of the way you strategy tattooing. Go reside to reply consumer questions. And share trustworthy accounts of how your freelance profession is progressing.
Lastly, have interaction along with your followers, present and potential clients, and different tattoo artists. Reply each remark and direct message. Acknowledge consumer shoutouts. Touch upon different tattoo artists’ work as effectively. This may all contribute to your private model that separates you from the pack.
There’s nothing simple about beginning a contract tattoo profession. Nonetheless, if you wish to work for your self as a substitute of a tattoo parlor or firm, implement the ideas above to ascertain your private model and distinguish your self as a top-tier freelance artist.