Profitable employer model activation is all about considering globally for this 352-year-old, progress-driven science and expertise firm.
Merck Group has devoted itself to furthering human progress via science and expertise. It’s a lofty mission and one its group takes very severely, significantly employer model chief Chris Dinwiddy.
You Worth Curiosity
Merck Group’s EVP, “Deliver your curiosity to life,” carries two meanings for Dinwiddy. It invitations staff to nurture their curiosity, but it surely additionally encourages staff to direct that curiosity towards bettering life on earth. Curiosity isn’t only a trait of an incredible rent; it’s a ability that helps Merck Group make the world a greater place.
Curiosity additionally motivates the employer model group’s funding in its ambassador community. With so many markets worldwide (together with China, the US, Germany, and others), Dinwiddy has realized the significance of nurturing one-on-one relationships with regional heads of recruitment and demonstrating an curiosity of their distinctive area.
You Keep Modern
When courting an in-demand demographic, filling a selected function kind, or launching a marketing campaign, the employer model group depends on SAP SuccessFactors instruments and customized touchdown pages. They hold a detailed on their Google Analytics and different sources of quantitative information, whereas additionally monitoring extra qualitative suggestions (candidate feedback like ”I didn’t know a lot about you earlier than I utilized” or “I’ve seen your model round”) to measure success.
The group can also be attempting out a brand new instrument that’s been instrumental in gathering employee-generated content material: an app referred to as PathMotion, particularly designed to assist candidates join with staff.
You Prioritize People
“The recruitment business’s drifted in the previous couple of years away from company and polished,” Dinwiddy observes. Now, candidates are responding extra to trustworthy, genuine, and candid messaging.
For Dinwiddy, this human-centered and end-user-focused tradition is essential to what makes it an incredible place to work and such a simple employer to advertise. In describing his expertise at Merck Group, Dinwiddy gives the identical form of candidness he encourages in manufacturers: “My job’s actually particular. I work for an excellent firm—and I’m not simply saying that as a result of they pay my wage!”