Your careers web site is perhaps nice at changing job seekers into candidates, however what use is that in the event you don’t have sufficient visitors coming to your web site within the first place?
Whenever you’re hiring for a number of roles without delay, you want a continuing stream of candidate visitors coming to your careers web site from varied sources. That means, you may convert as many of those job seekers as attainable into your recruitment funnel.
And as with every quantity hiring course of, the upper the numbers, the higher!
With this in thoughts, listed below are some recruitment advertising ways that can show you how to enhance visitors to your careers web site and jobs pages.
Easy methods to appeal to extra candidates to your profession web site
1. Leverage job boards
60% of energetic job seekers will use job boards and job web site aggregators to seek out their subsequent function – and that quantity is even greater in quantity hiring.
And the explanation they do that is that job boards require little effort on their half: Moderately than looking out the online all day for jobs, candidates simply must register for as soon as for job boards and these websites will ship them any vacancies that match their standards (business, location, job function, and so on) as quickly as they arrive up.
Due to this fact, it’s a no brainer registering with job boards so you may submit your dwell jobs there. Some job websites are free (for instance, Glassdoor and Certainly), however in the event you’re paying for any subscriptions, it’s value specializing in job boards which are related to the goal market you’re recruiting in.
When you use a recruitment advertising software program that has one-click multiposting makes it straightforward to promote your roles throughout a number of job boards immediately from inside your recruitment software program, then all job web site visitors will filter by from these platforms to your careers web site to use.
2. Add a careers button to your web site menu
It’s probably you could have extra each day visitors to your company web site than you do to your careers web site. Naturally, firm web sites are inclined to have extra visitors as a result of individuals will seek for an go to an organization model web site for plenty of totally different causes, whereas careers websites are only for job seekers.
You may reap the benefits of this by diverting any job seekers who land in your primary web site to your careers web site. To do that, simply add a ‘Jobs’ or ‘Careers’ merchandise to your web site’s primary navigation menu and hyperlink it out to your profession web site.
You can even embody a menu dropdown with a ‘Meet the Group’ button or a ‘Jobs’ button that takes guests straight to your open vacanices.
Including a ‘Careers’ tab to your navigation menu will make it immediately seen to anybody who visits your web site and it means it’s going to seem prominently in Google searches too.
3. Create employer branding content material
Your careers web site ought to do extra than simply play host to your listing of open vacancies. Creating employer branding content material to your web site helps you showcase your organization tradition and provides you materials which you can cross-post to different platforms to maximise attain then direct guests again to your careers web site.
For instance, you may create ‘Day within the life’ movies with present workers and submit them in your careers web site but in addition repurpose into social media content material and submit on YouTube, with hyperlinks to your careers web site within the description.
For instance, Reserving.com has a whole YouTube channel for employer branding content material. Each video they submit accommodates a hyperlink within the feedback sending viewers to pages on their careers web site. It’s a preferred channel, with greater than 6,000 subscribers!
4. Use devoted careers social media accounts
Having devoted careers social media accounts will help you actually deal with constructing your employer model on social and you should utilize each submit as a chance to ship visitors again to your careers web site.
Careers social accounts additionally help you submit job content material as typically as you want with out annoying anybody who follows your model however isn’t in search of a brand new job. You can even hyperlink to your careers social accounts within the bio of your primary model social media profiles to leverage any visitors you get to these pages.
They submit partaking, personable content material each day that provides actual perception into their workers, their resorts and what they’re prefer to work for as an employer.
5. Use careers hashtags
Regardless of what you’ll have been instructed, hashtags do nonetheless work – particularly in terms of recruitment.
Numerous job seekers will comply with profession hashtags (particularly the gen Z market) in order that job-related content material seems of their feeds with out them having to hunt for it. So in the event you hashtag your job-related social posts, it will make them rather more seen to energetic job seekers who use social media platforms for job looking.
Use standard job hashtags like #nowhiring #emptiness and #jobopening in addition to extra area of interest hashtags to your sector. Profession hashtags like this work on instagram, LinkedIn, Twitter and TikTok however not on Fb.
6. Run a PPC marketing campaign
If you have to get outcomes shortly, operating a PPC (Pay-Per-Click on) advert to spice up visitors to your careers web site shall be your best choice.
It’s not the most affordable tactic, however it’s going to get you outcomes rather more shortly than any web optimization technique, which is extra of a sluggish and regular method.
So for instance, if I seek for ‘Restaurant jobs nyc’ proper now, I immediately see advertisements for 2 eating places promoting that they’re presently hiring. The advert meta description additionally focuses on what’s in it for candidate (e.g. ‘We provide pay and advantages that go above and past most others within the business’) in an effort to entice them to click on.
It’s additionally value noting that any PPC advertisements you run won’t solely seem above any natural search outcomes, but in addition above Google for jobs too if a person is utilizing Google as their search engine to search for jobs.
Which takes me to my subsequent level…
7. Optimize your job pages for Google for Jobs
In response to Google, the variety of search queries for the time period ‘job utility’ has elevated 100% yr on yr since 2020.
So whereas there could also be a candidate scarcity proper now, there’s nonetheless lots of alternative to seize extra job seeker visitors from engines like google.
When you don’t know what Google for Jobs is already, it’s basically like Google’s personal job board. It’s free to make use of, but when your job pages aren’t optimized for Google for Jobs, they gained’t get picked up and made seen to job seekers. You simply want so as to add the structured knowledge to your job pages – right here’s some directions from Google on how to try this.
8. Do one thing newsworthy
When you’re seeking to drive giant quantities of visitors to your careers web site as a part of a wider recruitment initiative, it’s value contemplating developing with a newsworthy PR angle that can get you media consideration.
What would make the information headlines and encourage individuals to use to your open positions on the identical time?
One nice instance of this tactic in motion is Amazon’s Profession Alternative program from 2021, the place they introduced they’d supply workers free school tuition in a quest to deal with warehouse labour shortages. The initiative received them lots of press protection and (as you’ll count on!) a very good enhance in purposes on their web site too.
9. Construct a expertise group
Every time a candidate applies to one among your roles, they enter your CRM and turn into a part of your expertise group. However are you profiting from these candidates on an ongoing foundation?
You may maximise in your group by your ATS, by sending automated job alerts (by SMS messaging and electronic mail advertising) that match their pursuits every time a brand new open place comes up. These messages ought to filter candidates by to the related jobs pages in your careers web site the place they’ll apply immediately with you.
10. Use Fb Jobs
Fb has a jobs characteristic that lets you submit job openings to all of your Fb Enterprise web page followers and followers. You may publish job submit visuals that stand out to your followers and, when clicked, take candidate visitors over to your careers web site.
When you assume Fb isn’t the appropriate place to tug in profession web site visitors, assume once more: In a current survey, 1 in 4 individuals within the US stated they looked for or discovered a job by Fb.
Fb jobs is especially standard for sure varieties of roles, together with contact centres and retail roles. It’s additionally thought of the blue collar different to LinkedIn – making it a really perfect channel for quantity hiring recruitment advertising.
11. Be certain that your web site is cellular optimized
As a lot as 45% of job seekers seek for jobs each day on their cell phones. They don’t simply count on to have the ability to browse your profession web site simply and look by your jobs, however 77% apply to your roles on cellular too.
If a candidate clicks by to your profession web site and it’s not cellular pleasant, they’ll depart the web site shortly and never return. So not solely do you lose that candidate, however this additionally tells engines like google that your web site isn’t as much as scratch, which is dangerous for web optimization too.
Having a clear web site design that’s nicely optimized for cellular will guarantee candidate visitors retains coming to your profession web site, repeatedly.