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11 Steps to Making a Stellar Writing Portfolio in 2022

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With the inflow of latest freelancer writers and writing platforms, standing out is essential to touchdown your subsequent writing activity. And what higher means to try this than showcasing your writing portfolio?

For example, the USA Bureau of Labor and Statistics (BLS) reported an over 11 % enhance in writers in 2021.

And there are indications these numbers will enhance with continued assist for digital advertising and marketing, self-publishing, and so on.

Whereas this will sign extra competitors for writers, there are nonetheless not sufficient writers for the obtainable writing jobs.

For one, there are over 31 million small companies within the US that want writers. Add that to the numbers of larger corporations and firms, plus on-line writing alternatives, and also you’ll uncover the demand for writers is ever-increasing.

So, if you happen to’re not getting good-paying writing jobs but, it’s time you create a writing portfolio or enhance the one you have already got.

Under, you’ll perceive what writing portfolios are and the steps for creating an efficient one, with examples that can assist you get going instantly.

Alright, let’s dive in.

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What’s a writing portfolio?

A writing portfolio combines a author’s greatest works, or a minimum of the chosen works, in a single place to grant quick access to potential and present employers, followers, college students, readers, or anybody who may request it.

Your freelance writing portfolio saves you from having to compile your work each time somebody asks you for them or inquires about your abilities. It might include articles, weblog posts, pattern write-ups, press releases, article submissions, and some other work that shows your writing experience.

A portfolio is an important software that is useful when advertising and marketing your abilities or companies. It’s often one of many first potential employer’s requests. Any consumer needs to make sure you are able to do their duties, and the most effective strategies for checking is wanting on the ones you’ve achieved for others.

Subsequently, a portfolio can open doorways and promote your abilities successfully when achieved proper. It additionally exhibits the purchasers you’ve labored with earlier than. It could be a good suggestion so as to add that put up you probably did for a celeb or the one which’s revealed on a preferred web site.

Writing portfolios are sometimes contained on a private weblog or web site. Portfolio internet hosting web sites are additionally fairly frequent for anybody who doesn’t personal a weblog. There are different strategies which we’ll get into fairly quickly.

Nevertheless, your portfolio doesn’t have to accommodate all of the works you’ve ever achieved. That’s the reason a fastidiously hand-picked choice of the most effective works will enhance your probabilities in a selected area of interest.

Why each freelance author wants a writing portfolio

Now that you realize what a portfolio is, let’s take a look at the advantages of getting one for your self.

1. To get extra jobs

The final word intention of a contract writing portfolio is that can assist you get extra jobs. Portfolios are a standard requirement for getting jobs, and compiling your writing samples beforehand will put you in a greater place to get one.

That’s as a result of it exhibits you may have expertise and the required experience to get a job achieved. Subsequent time you go job-hunting, you’ll be able to relaxation assured, realizing you may have a portfolio to name upon instantly.

2. To point out your writing abilities

One of many causes your portfolio helps you get jobs is that it showcases your abilities. In case you’ve picked up a talent or two from freelance writing programs and utilized it to your work, potential purchasers can simply discover from the portfolio, particularly if it’s what they’re searching for.

No matter the explanations, a web based writing portfolio lets anybody know which varieties of writing you’re comfy with or niches you may have expertise in. It additionally places your versatility on show, which might be important for purchasers that want writers to work on a number of niches.

3. To point out your pursuits and likes

Many writers have a selected area of interest they love working in. Some have an interest on this area of interest and actively seek for solely associated jobs. The portfolio might help to speak this straight away.

Directing a possible employer to a portfolio along with your pursuits makes it clear what you’re keen on engaged on, and if it’s associated to what they need, likelihood is excessive that they’d love to rent you. To keep away from showing like a one-trick pony, fluctuate the types in your samples, even when the niches are the identical.

4. To market a services or products

Creating a web based writing portfolio additionally will increase your probabilities of advertising and marketing a product efficiently. For instance, you’ve written a e-book or have a writing course you’re making an attempt to advertise. A well-liked writing portfolio might be fairly helpful in selling the service or product to followers.

Since you’ll be able to embrace a biography in your writing portfolio, it additionally aids with private branding and promotion for something you may have on supply.

5. To watch your accomplishments as a contract author

Writers work on so many duties that it turns into unimaginable to trace each considered one of them. Updating your writing portfolio helps you retain observe of an important ones whereas retaining them shut for any pressing want.

11 Steps to create your writing portfolio

Creating your on-line writing portfolio is sort of simple if you happen to take note of all of the necessary components. Under are the steps it is advisable take from begin to end.

1. Set clear goals from the beginning

When many individuals determine they want a writing portfolio, they begin by investing in a site identify solely to comprehend some time later they don’t know what to incorporate of their portfolio web page.

As an alternative, begin by outlining the speedy and long-term targets you need to obtain.

For example, a web based portfolio that’s supposed that can assist you market your e-book could also be barely totally different from one that you just hope to make use of for a fast job search. Likewise, the copywriting portfolio will even include totally different content material from the one you need to use for journalism gigs.

Meaning you need to ask your self some necessary questions that can assist you make clear your on-line writing portfolio goals.

  • Are you making use of for jobs on a contract web site?
  • Are you making an attempt to develop your freelance writing enterprise?
  • Do you plan to make use of the portfolio for tutorial functions?
  • Do you need to rating a task on the native information journalism staff?
  • Would you like to get seen by that famend writer you want to collaborate with?

Setting goals helps you stay particular and targeted. Write it down someplace so you should use it to substantiate if you happen to’re nonetheless on observe all through the method. Whereas this will take slightly bit, it’s properly value each second you place into it.

2. Specify a writing area of interest

One thing else you need to do earlier than leaping in is to specify the area of interest you plan to focus on. Chances are you’ll agree that together with as many niches as attainable in your freelance author portfolio exhibits versatility, nevertheless it additionally depicts a scarcity of focus.

Displaying potential purchasers that you just’ve labored in lots of niches might ship the message that you just’ve tried your fingers on all of it however can’t supply a lot in a selected area of interest.

Right here’s a state of affairs. Think about receiving two portfolios to your B2B content material advertising and marketing activity. One has written ten B2B advertising and marketing weblog posts, whereas the opposite has achieved twenty on a variety of subjects, from cars to Chinese language recipes.

You’d want the primary one as a result of they’ve proven expertise tightly associated to your area of interest. The latter has solely proven you amount, however nothing suggests they will deal with your job.

So, take out the guesswork for potential purchasers by specializing in a distinct segment.

One other factor that helps with setting goals is wanting on the jobs you’ve achieved earlier than. If most of your jobs fall into the true property area of interest, as an example, one can find it simpler to arrange a associated portfolio in addition to safe actual property gigs.

Word that some portfolios might mix a number of niches. This works if achieved with care and with deliberation. The hot button is to section every merchandise fastidiously and never combine unrelated gadgets in a piece. It additionally helps to not embrace too many niches.

3. Determine the place to host your portfolio

Now that we’ve gotten the deliberations out of the way in which, let’s get to the enjoyable components. Really, you continue to must deliberate on this. The place do you host your on-line writing portfolio?

There are a few choices, however we’d classify them into three — your personal author web site, portfolio web sites, or storage web sites.

Your web site

Internet hosting your portfolio in your web site is the most suitable choice. If you have already got a freelance author web site, a lot of the work is finished since you simply should create a brand new web page and dedicate it to the duties you’ve dealt with.

Creating one is a good suggestion if you happen to don’t have a web site. First, get a site identify by way of suppliers like Namecheap or GoDaddy, then get internet hosting by way of Bluehost, WP Engine, or related. You must use your identify if it’s nonetheless obtainable or add a phrase to it if it’s not.

Portfolio websites

Maybe you’re not able to get a web site. An alternative choice that works properly is utilizing the most effective portfolio websites like Medium, LinkedIn, Clippings.me, Contently, Journo Portfolio, Quiet.ly, Muck Rack, and so on.

These websites allow you to add and publish content material, and the whole lot you’ve labored on will be accessed from a single place. Every one additionally has its personal fashion. Whereas some allow you to organize gadgets like a private web site, others solely supply self-publishing alternatives.

Storage websites

The final choice is to make use of cloud storage like Google Drive. This selection enables you to add recordsdata with a hyperlink you’ll be able to share with anybody requesting your portfolio.

Whichever one you select from these choices, you’d have entry to most of what you want to your writing portfolio.

4. Design your writing portfolio fastidiously

Portfolio design is one other fascinating facet of organising your portfolio however watch out as overdoing this half can mar your exhausting work. Listed below are some helpful recommendations on portfolio design:

  • If you will get the companies of a web site designer, a UI/UX designer, or a product designer, go for it. Nothing can beat the work of knowledgeable.
  • Hold it easy as you don’t need to make it tough for potential purchasers to get round your samples. And that is definitely not the time to check out these fundamental graphic design abilities you’ve picked up alongside the way in which.
  • Be certain that the font is skilled and readable. No Joker, Comedian Sans, or Monotype Corsiva.
  • Guarantee there are sufficient areas between traces and use a legible font dimension.
  • Steer clear of utilizing too many colours. Two colours are high-quality, however guarantee they’re skilled with the correct amount of distinction to help readability. That’s, place a darkish colour on a lightweight background and a lightweight colour on a darkish background.
  • Think about the association of things in your portfolio. They will both be text-based or image-based. Texts often work, however photographs can provide your portfolio extra life.
  • Be certain that to make use of photographs associated to the content material. Use high-quality and royalty-free photographs or create them your self.
  • Lastly, take into account each cellular and pill customers. Once more, this can be all the way down to your internet hosting web site, so you need to test it earlier than internet hosting.

5. Assessment present writing samples

Now, it’s time to open your writing folder to choose samples contributing to your goal. Go to your greatest works – they need to be skilled, in-depth, and correctly structured. Put your self within the potential consumer’s footwear to see which piece would enchantment higher to them.

However wait!

Because of copyright points, deciding on samples from the duties you’ve carried out will be difficult. Chances are you’ll not be capable to add a lot of the jobs you labored on as a freelancer as a result of that’s what being a freelancer is — you settle for to relinquish the rights to a chunk you receives a commission for.

We’ve an entire information devoted to discussions on including company or in-house jobs to your portfolio. Basically, you’ll be able to solely embrace items you may have rights to. Not those you’ve achieved as a part of an company or as a freelancer. In case you’re unsure, ask your consumer or boss if you should use them.

Because the intention is to offer potential employers an concept of what you’re able to, you don’t have to fret about work you don’t have rights to. As an alternative, you should use the choices beneath.

6. Write and add visitor posts

Selecting from earlier jobs is clearly for these with expertise, however you’ll be able to nonetheless be a freelancer with out expertise. You possibly can create your samples by writing visitor posts for notable web sites.

Visitor posts additionally provide you with visibility and credibility as a broadcast freelance author. Do a fast search on Google, and also you’ll discover a number of choices you’ll be able to select from. In case you need assistance crafting any matter, take into account assistance from AI writing instruments.

7. Write for non-profit organizations

Non-profit organizations additionally current fantastic alternatives to get content material you’ll be able to add to a portfolio. And there are additionally quite a few organizations on the market in search of volunteer writers. Though you can be providing professional bono companies, these experiences enrich you and your writing portfolio.

8. Embody your biography

Making a portfolio doesn’t finish with including related samples. You possibly can embrace a brief biography, overview, or a author’s enterprise card. This is a chance to offer purchasers slightly extra info that you just really feel will increase your probabilities of getting employed.

It’s common for folks so as to add their identify, job title, expertise, awards, achievements as a author, social media hyperlinks, and so on. You may additionally embrace particulars about your abilities, work, or instruments you utilize. Simply don’t bore them with a protracted write-up.

9. Add consumer testimonials

This usually will get ignored, nevertheless it’s fairly important. In case you’ve labored with some employers earlier than, request testimonials from them and add just a few to your writing portfolio. It’ll enhance the worth and present purchasers how good you’re at your work.

10. Add a transparent call-to-action (CTA)

The principle goal of a writing portfolio is to immediate purchasers to rent you. Regardless of how spectacular the portfolio is, including a CTA can provide an additional push. Maybe they can’t rapidly course of all they only learn or are contemplating one other prospect, seeing a giant “Contact Me” or “Work With Me” button that goes to your e mail deal with might help their decision-making.

11. Replace your portfolio repeatedly

Your portfolio is reside, nevertheless it’s necessary to maintain issues ticking. So replace it with newer write-ups repeatedly as you create extra content material. It’ll show you how to develop simply whereas displaying purchasers you’re nonetheless lively.

Writing portfolio examples to encourage you

These are examples you should use to get a head begin.

Jennifer Fernandez

writing portfolio

Jennifer Fernandez is a contract author and editor whose writing pursuits embrace design, journey, and life-style. The portfolio web site has three pages devoted to every curiosity and one other because the about web page. This design is easy and consists of content material titles and pictures.

Ann Friedman

Journalist and writer Ann Friedman’s portfolio web site is one other stunning instance. However not like Jennifer’s, there are not any photographs. As an alternative, Ann lists every publication with hyperlinks to the pages alongside the date and publishing group.

writing portfolio

Francesca Nicasio

Francesca Nicasio’s portfolio has maximized all the required parts talked about above. First, the homepage highlights a few of her achievements and people she’s labored with, plus testimonials. Then, the copywriter’s portfolio options screenshots and hyperlinks to a few of her works.

writing portfolio


Rosemary Egbo

writing portfolio

This portfolio from Rosemary Egbo, a content material author, was created utilizing Contently’s portfolio internet hosting service. It has knowledgeable job title, social media hyperlinks, and hyperlinks to her samples on Contently and different web sites.

Caitlin Reid

writing portfolio

Caitlin Reid’s portfolio was created with Clippings.me, one other portfolio internet hosting web site. I like this one as a result of it combines so many issues neatly. It has the identify, job title, location, social media hyperlinks, and a short background on the prime. It’s the identical degree of conciseness on the portfolio gadgets that encompasses a title, picture, date, and hyperlink.

The writing business is getting more and more aggressive…

And also you want the whole lot you will get to spice up your probabilities. A writing portfolio must be on the prime of the record for anybody critical about their writing.

As highlighted above, portfolios serve a few functions and include a number of benefits. It may possibly appear difficult to start, however by following the steps highlighted and following a deliberate schedule, it must be a breeze.

Keep in mind to keep watch over your goals all through the method. They’ll show you how to give attention to what issues and maintain you going. Additionally, keep in mind to maintain issues easy, and also you’re in your method to constructing a portfolio that stands out.

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Millo Articles by Jessica La

Jessica La is the website positioning lead at Appetiser Australian App Growth with over 3 years within the Tech Trade. When she’s not writing content material pushed by knowledge and significant human narratives—she’s on the hunt for the subsequent sci-fi e-book and is totally unapproachable with out having her morning espresso.
Learn extra from Jessica.


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